Who we are

Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Our range of easy to use, good quality,  stylish products are designed to help people keep their teeth healthy for life. From your first tooth we have tailor-made products, designed for your different needs and preferences. Choose the one that’s right for you or your child. 
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Find your perfect match!

From the very first tooth, we have tailor-made products designed for different needs, preferences and stages of life. Find your perfect match in our search tool!
Go to our Product Finder

NEW! Jordan toothpaste for children!

Children have twice as many taste buds as adults. Jordan’s new series of toothpaste have a mild, fruity taste that kids love. The gentle and effective toothpaste is specially formulated to protect children’s teeth against cavities.

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New design collection

Everyone has their own individual preference. That’s why we have challenged our loyal users from around the world to design our new Individual collection. We present a collection of fresh and inspiring designs, combining it with Scandinavian craftsmanship. Choose the one that fits you.

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